What Is Digital Marketing Project Management? Do you need a dedicated project manager for digital marketing projects?
Digital Marketing Project Management is managing projects for brand to achieve its business objectives.
Why do you need a Digital Marketing Project Manager?
Digital marketing subject matter experts (SMEs) may not have the detailed knowledge, skills and experience of project management. For large, mission critical digital marketing initiatives with aggressive timelines, it is highly recommended to have a dedicated digital marketing project manager.
Profile of a Digital Marketing Project Manager:
In order to manage digital marketing projects, the project manager must be well versed with all aspects of digital marketing: user research, user experience, content strategy, Technology, social media strategy and ads, analytics and reporting, marketing operations, content marketing, SEO and change management.
A Digital Marketing Project Manager must have following 5 attributes :
- Agile
- Versatile
- Data Driven
- Adaptable
- Creative
A Digital Marketing Project Manager manages all aspects of digital initiatives of a brand including, strategy, creative work, development, change management, communications, rollout, performance and social media.
Digital Marketing is continuously evolving and the digital marketing project manager needs to be very familiar with the ever changing digital marketing ecosystem.
Digital marketing project involves detailed planning of tasks carried out by creative and technology subject matter experts. These task typically have complex dependencies and need to be diligently planned, executed and tracked. A dedicated and knowledgeable project manager helps achieve this by using professional tools to plan, execute, track and report all project activities throughout the lifecycle of the project.
Digital Marketing Project Manager Job Opportunities:
A quick search online gives you insight into the job openings, duties and salary/per hour rate of a digital project manager in your area. Here is a list of open jobs on indeed.ca
Depending upon the corporation/organization that is offering the job, your experience and skill set and other conditions, the salary could be 50k-150k (or even higher for a right candidate). Per hour rate also varies based on the same attributes and it could be $25-100 per hour, or even more for deserving candidates.
In conclusion, a dedicated project manager plays an important role in the success of your digital marketing project.
We at Amar Consulting and Training Inc. have extensive experience in managing a variety of digital marketing projects and programs for reputed brands. Although we have experience and expertise in managing large and complex projects for big corporations, no project is small for us. We will be happy to discuss with you about your specific needs, large or small!
Please contact us to have a 30 minutes free consultation to better understand our value proposition.
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