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Google Ads

Google Ads – The Best ROI For Your Business Needs.

Google Ads can play a key role in reaching the right potential customer. It is estimated that Google has more than 90% of the search engine market share worldwide. It is estimated Google processes approximately 70,000 search queries every second. This means 5.8 billion searches per day, and approximately 2 trillion global searches per year.

You can effectively use google paid advertisements to promote your products or services. You can use google search text ads, or display ads. We can help you maximize your return on investment on google ads.

 

Google Ads help you reach your marketing goals. There are different ad formats and features that you can leverage to achieve your business goals, such as, clickable "Call" button in your ads to get more phone calls, or using video ads to showcase your products or services. Your marketing goal could be:

  • Call to action on website
  • Visit your store
  • Call your business
  • Install your app
  • Subscribe to your newsletter
  • Join your mailing list to receive product/blog updates

Key Benefits 

Google Ads allow you to display your ads to the people who are likely to be interested in your products and services. It filters out the people who re not interested in your products and services. It is easy to track if your audience clicked your ads. You can reach potential customers on diverse devices, such as smartphones, desktops, laptops and tablets. Here are key benefits of Google Ads:

1. Target audience with keywords, location, device, age, language, day/time.

2. Easy cost control by choosing the spend per day, month and per ad. Pay only when someone clicks on your ad!

3. Easy to measure success with valuable data using analytical tools

4. Easy campaign management with multiple ads running. 

We can help you to plan, execute and measure your Google Ad campaigns. Contact us for a free 30 minutes consultation about how you can effectively use google ads for your business.

Why Do You Need A Digital Marketing Project Manager?

What Is Digital Marketing Project Management? Do you need a dedicated project manager for digital marketing projects?

Digital Marketing Project Management is managing projects for brand to achieve its business objectives.

Why do you need a Digital Marketing Project Manager?

Digital marketing subject matter experts (SMEs) may not have the detailed knowledge, skills and experience of project management. For large, mission critical digital marketing initiatives with aggressive timelines, it is highly recommended to have a dedicated digital marketing project manager.

Profile of a Digital Marketing Project Manager:

In order to manage digital marketing projects, the project manager must be well versed with all aspects of digital marketing: user research, user experience, content strategy, Technology, social media strategy and ads, analytics and reporting, marketing operations, content marketing, SEO and change management.

A Digital Marketing Project Manager must have following 5 attributes :

  • Agile
  • Versatile
  • Data Driven
  • Adaptable
  • Creative

A Digital Marketing Project Manager manages all aspects of digital initiatives of a brand including, strategy, creative work, development, change management, communications, rollout, performance and social media.

Digital Marketing is continuously evolving and the digital marketing project manager needs to be very familiar with the ever changing digital marketing ecosystem.

Digital marketing project involves detailed planning of tasks carried out by creative and technology subject matter experts. These task typically have complex dependencies and need to be diligently planned, executed and tracked. A dedicated and knowledgeable project manager helps achieve this by using professional tools to plan, execute, track and report all project activities throughout the lifecycle of the project.

Digital Marketing Project Manager Job Opportunities:

A quick search online gives you insight into the job openings, duties and salary/per hour rate of a digital project manager in your area. Here is a list of open jobs on indeed.ca 

Depending upon the corporation/organization that is offering the job, your experience and skill set and other conditions, the salary could be 50k-150k (or even higher for a right candidate). Per hour rate also varies based on the same attributes and it could be $25-100 per hour, or even more for deserving candidates.

In conclusion, a dedicated project manager plays an important role in the success of your digital marketing project.

We at Amar Consulting and Training Inc. have extensive experience in managing a variety of digital marketing projects and programs for reputed brands. Although we have experience and expertise in managing large and complex projects for big corporations, no project is small for us. We will be happy to discuss with you about your specific needs, large or small!

Please contact us to have a 30 minutes free consultation to better understand our value proposition.

- Amar Ghanekar

www.amarcorp.com

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