Home › Posts tagged Digital Marketing

Digital Marketing

Photography, Photo Art and Digital Cameras: My 4 recommendations to make better photos.

Blue Jay bird sitting

Photography, a passion:

I went for my routine walk on my favourite Ottawa trail after a prolonged break. I was preoccupied with something for a while, and could not even use weekends. Usually I take my camera gear and go for long walks on Ottawa trails capturing images of mainly birds and some landscapes.

The process of preparation for my walk (camera gear, outerwear for protection against elements in winter, and mosquitoes during summer), taking photos for hours, processing the photos through my workflow and publishing on social media, is a surreal experience for me. Given a chance I would do it for entire day, every day around the year. Yes, I go out on trails even if it is much below -25C. It was a beautiful sunny and warm day today with 10C temperature.

My photography gear:

I ventured into photography very late, but Fuji gear helped me propel quickly into some serious photography (and videography) endeavours. I just love the traditional fully manual controls of Fuji cameras with all tactical dials and buttons. (some models unfortunately have deviated from it though).

Why Photography?

Photography helps me forget the rest of the world. It helps me get lost in my zone. My family doctor is uber happy about my passion for photography, because of the long walks involved!

Ottawa Tourism, National Capital Commission, Canada Aviation and Space Museum, Fujifilm and many other organizations/individuals have showcased photos taken by me on their social media, websites and print publications.

There are many photos in my storage that I have not yet shared anywhere. It makes me happy when my photos are liked or shared on social media by audience across the globe, but I primarily take photos for audience of one. For me. As Ansel Adams said ‘You don’t take a photograph, you make it.’ I love to make photographs! Other than nature photography, I am involved in product, portraits and architecture photography too. More about that some other time. You can connect with me on Instagram (mainly nature photography):  https://www.instagram.com/ottawamar/

My 4 recommendations about Digital Photography:

If you are new to photography, or are thinking about venturing into the world of capturing images, here are my two cents:

  • Gear doesn’t matter: Which gear you have or use does not matter !

You may have access to any of the gear listed below, and it doesn't have to be a specific gear:

Format: APSC, Full frame, Medium Format or Large Format.

Brand: Hasselblad, Leica, Nikon, Fuji, Canon or Sony

Level: Entry level, Professional

Type : DSLR, Mirrorless or Cell phone

  • Gear matters: Now I am contradicting myself! Does your gear motivate and excite you to pick it up and go out to take photos? Even if it is -25C outside? That’s what matters. If your not so current cellphone is your gear, that is fine. It need not be a dedicated expensive professional camera.

 

  • Follow your heart: I recommend to follow your own niche, process, method and approach. It is fine to watch YouTube videos about cameras and what others are doing, but find out what makes you happy, and focus on that. Understand the science and technic of photography, but focus on the art.
  • Take the first step and be relentless: Do not worry if you think your first photos are not at as good as photos taken by others in your network or photographers that you follow. Start taking photos and be persistent. Experiment, fail and try again.

Lastly, use whatever gear you have, and let's make some photographs !

Blue Jay bird sitting

Search Engine Optimization (SEO) : What is it and how to improve it?

SEO : Search Engine Optimization basics

Search Engine Optimization SEO by Amar Ghanekar of Amar Consulting and Training Inc. of Ottawa, Canada

Search Engine Optimization (SEO) is increasing quantity and quality of website traffic. It means increasing visibility of your website to a carefully chosen target audience  using an online search engine.

SEO process is time consuming but results in getting qualified organic (unpaid) traffic, which helps to get high conversion rates. Do you know that average web page that ranks in the top 10 has 64 backlinks and a domain authority of 60?

SEO involves keyword strategy, on page SEO, off page SEO and content marketing.

Keyword strategy

Define your business value proposition and keyword strategy. Develop plans for which keywords you would like to rank for. Identify core keywords and plan landing pages.

On page SEO

Based on the core keywords, build website, which is Google friendly.

Off page SEO

This involves link building, reviews (particularly Google reviews) and social authority (social media presence)

Content marketing 

Develop SEO optimized content strategy with following high-level approach

  • Early stage content – rank on google for educational searches.
  • Mid stage content – get user to the landing to the website.
  • Late stage content – collect contact information, email subscription or LinkedIn follow

Blogs and press releases can play a key role in content marketing and also for link building and sculpting.

Finally, it is essential to make sure you measure your success by using Google Analytics and other paid tools.

What can we do for you?

Do you find SEO for your website challenging? We can help. Here is an example of a website for which we increased on page SEO for a website with a easy few steps in a short duration (please note, SEO is time consuming activity in general and needs planning and preparations).

Please contact us for a free 30 minutes consultation.

We can take care of your SEO, while you focus on your core business activities!

-  Amar Ghanekar

www.amarcorp.com

SEO
On Page SEO: A few simple steps may help you increase your on page SEO.

 

 

 

On Page SEO
On Page SEO: A few simple steps may help you increase your on page SEO.

 

 

 

 

 

Amar Ghanekar Digital Marketing Project Management, LinkedIn Profile, Instagram Profile, Twitter Profile

Why Do You Need A Digital Marketing Project Manager?

What Is Digital Marketing Project Management? Do you need a dedicated project manager for digital marketing projects?

Digital Marketing Project Management is managing projects for brand to achieve its business objectives.

Why do you need a Digital Marketing Project Manager?

Digital marketing subject matter experts (SMEs) may not have the detailed knowledge, skills and experience of project management. For large, mission critical digital marketing initiatives with aggressive timelines, it is highly recommended to have a dedicated digital marketing project manager.

Profile of a Digital Marketing Project Manager:

In order to manage digital marketing projects, the project manager must be well versed with all aspects of digital marketing: user research, user experience, content strategy, Technology, social media strategy and ads, analytics and reporting, marketing operations, content marketing, SEO and change management.

A Digital Marketing Project Manager must have following 5 attributes :

  • Agile
  • Versatile
  • Data Driven
  • Adaptable
  • Creative

A Digital Marketing Project Manager manages all aspects of digital initiatives of a brand including, strategy, creative work, development, change management, communications, rollout, performance and social media.

Digital Marketing is continuously evolving and the digital marketing project manager needs to be very familiar with the ever changing digital marketing ecosystem.

Digital marketing project involves detailed planning of tasks carried out by creative and technology subject matter experts. These task typically have complex dependencies and need to be diligently planned, executed and tracked. A dedicated and knowledgeable project manager helps achieve this by using professional tools to plan, execute, track and report all project activities throughout the lifecycle of the project.

Digital Marketing Project Manager Job Opportunities:

A quick search online gives you insight into the job openings, duties and salary/per hour rate of a digital project manager in your area. Here is a list of open jobs on indeed.ca 

Depending upon the corporation/organization that is offering the job, your experience and skill set and other conditions, the salary could be 50k-150k (or even higher for a right candidate). Per hour rate also varies based on the same attributes and it could be $25-100 per hour, or even more for deserving candidates.

In conclusion, a dedicated project manager plays an important role in the success of your digital marketing project.

We at Amar Consulting and Training Inc. have extensive experience in managing a variety of digital marketing projects and programs for reputed brands. Although we have experience and expertise in managing large and complex projects for big corporations, no project is small for us. We will be happy to discuss with you about your specific needs, large or small!

Please contact us to have a 30 minutes free consultation to better understand our value proposition.

- Amar Ghanekar

www.amarcorp.com

LinkedIn Profile
Instagram Profile
Twitter Profile