You Got Mail ! E-Mail is still relevant and has good ROI.
What is E-mail marketing?
Traditional marketing uses print radio and television.
Digital marketing is marketing efforts to reach out to potential customers online using internet and electronic devices. This achieved via Google search, email in box, social media etc.
Digital marketing uses multiple possible touch points with your potential customers, such as online searches, conversations on social media, online reviews etc.
E-mail marketing is using email to reach out, engage and retain customers. You can use email marketing to promote your products/services, and bring more potential customers to your website.
Is Email is still relevant?
Yes! Email offers the highest and most measurable ROI (return on investment) of all types of marketing. For every $1 marketers spend on email marketing, they receive $36 in return. Source litmus (www.litmus.com)
There are 4 billion daily email users, and 319.6 billion emails are sent and received per day. Source – statista (www.statista.com).
Campaign Monitor (https://www.campaignmonitor.com) conducted survey of 1000 small businesses. Here is a breakup of digital marketing channels used by respondents:
- Facebook – 70%
- E-Mail – 64%
- Direct Mail – 52%
- Instagram - 48%
- Twitter – 47%
Email marketing is cost effective, it can help you increase traffic to your website, it’s easy to track and measure and there are many automation tools available.
Do you use email for marketing? Make email marketing part of your digital marketing strategy. We can help you leverage email for digital marketing of your products and services. Contact us for a free 30 minutes consultation!